Our Story | Mama Jean's Natural Market

MaMa Jean’s was established in December 2002 at 1727 S. Campbell by Susie Farbin and Diana Hicks. This full-service natural market was named in tribute to both of the owner’s mothers: “MaMa” Loweta Hicks and Jean Farbin. With the intention of bringing local, organic and natural foods to Springfield, and a focus on great customer service, MaMa Jean’s was welcomed into the community with enthusiasm.

Since opening their flagship store, Susie and Diana have watched their business grow from 6 employees to 200. With the addition of a second and third store (on Republic Road and East Sunshine Street) they’ve increased their retail space by seven times. In July 2016, they opened the all-new MJ’s Market & Deli, featuring a full-service deli and convenient grocery section.

With this exciting growth, MaMa Jean’s has also extended their public presence. Each year they host dozens of local vendors at their annual customer appreciation tasting fairs. They’ve participated in numerous local events, from farmer’s markets to wellness fairs, and even partnered with the Discovery Center to promote food education..

They’ve extended their customer service reach with a new website, a monthly online newsletter, and an active social media presence. MaMa Jean’s continues to invest in the Ozarks by raising money at each cash register for locally based non-profit organizations with the Spare Change for Change program.

Both of Susie’s children carry on the MaMa Jean’s legacy, working and contributing at the family business. Her daughter Kelly is MaMa Jean’s General Manager and her son Jeff manages inventory as the Central Buyer.

Susie Farbin and Diana Hicks